The Cocktail Institute
When approached to create a brand for a cocktail bar in Brazil, how could we refuse. Masters of molecular mixology, our client was looking for a dark and unconventional design style. Combining intriguing typography, monochrome illustration work and an extensive colour palette, the TCI brand started to take shape.
With an obsessive eye for detail, illustrations were created across anatomy, apothecary, curiosity and creatures. Setting the scene for drama and theatre the Drinks Book was a project of love by our designers - a brand theme that inspired stunning pieces of work.
Using the detailed brand guidelines as a springboard for collateral, we developed signage, a drinks book, an ingredients encyclopia, menus and staff uniforms. The only thing left for the Renew team to do is get a round in at the bar!
Outstanding level of detail. Excellent