HP Papers is a trusted name in Home and Office paper. The beginning of the Coronavirus pandemic gave Renew the challenge of creating a campaign which helped its consumers through this unprecedented time. The ‘Here For You’ campaign was launched and ran across social media channels for 3 months.
Consisting of two elements, the campaign sought to provide value and assistance by way of free downloadable content. Weekly Planners, To Do lists and How to stay Productive sheets for business, with Homework Timetables, Children’s Activities and Chore Checklists were created for the home, all downloadable via a HP Papers UK website.
A children’s colouring competition across social media enjoyed a huge response, with prizes and certificates sent out to the winners.
The sales of HP Paper, across all of it’s ranges increased dramatically through both retail stores and online.
The value of Renew is their ability to manage all aspects of the project. From the concept, strategic planning, creative and roll-out, I know I can relax that everything is being taken care of. The success of this campaign has secured the next 18 months concept work for Renew and I am very excited about what we will achieve together.
HP Papers Brand Manager EMEA